Emma Roberts rose to prominence for her lead role as Addie Singer in the Nickelodeon television series Unfabulous, a role for which Roberts garnered various awards and critical acclaim. Following the success of the show in September 2005, she released her debut album, which also served as the show's soundtrack Unfabulous and More. Roberts then pursued a solo singing career by recording two songs for the soundtracks of Ice Princess and Aquamarine (in which Roberts starred as one of the leads).Roberts then began to focus on her acting career, the title character in the 2007 film Nancy Drew, and her voice-over debut in The Flight Before Christmas.
In 2008 and 2009 Roberts began to star in a number of coming-of-age and young adult roles the first being Wild Child, this was followed by Memoirs of a Teenage Amnesiac and Lymelife. Roberts appeared in the 2009 family film Hotel For Dogs and The Winning Season. In 2010, she appeared in the box office hit Valentine's Day.