Movie fans will now be able to enjoy box-office hits such as the Avatar and Toy Story 3 in full digital 3D and upcoming 3D releases throughout the year.
In a press statement released by the Mall Cineplex, they rioted that their "Investment and commitment to 3D cinema" was made in response to demands made by "the local movie fans". They added that there are more 3D movies expected to be released in the coming months and that they will be "primed to cater" to the demands for those movies to be shown.
3D movies are said by a movie goer to be more "realistic". The difference between a movie shown in 3D and its normal 2D version can be seen clearly, for example in Toy Story 3, the characters appeared to emerge from the screen, giving a unique cinematic experience.
The cinema received its equipment about two weeks ago, and have done extensive in-house testing before revealing the acquisition to the media this Tuesday.
At the moment, they currently have two digital projectors which are being used for the 3D movies set up in two different cinemas. With the capacity to play two different 3D movies simultaneously, they hope to increase this their capacity.
Ahmad Naquiddin Mohamad, Sales and Marketing Executive for The Mall Cineplex, said that they plan to change their all projectors that were previously using traditional film to the new digital projectors in the future.
They currently have the capacity to seat over 300 movie-goers intending to watch 3D films across two cinemas at any given time.
"At the present, there are about 60,000 movie goers a week," said Ahmad.
He said that with the introduction of 3D movies, they expect a 20 per cent increase. "A majority of the films are intended for the family," he said, and that the cinema hoped to encourage those families to come watch those films with their children.
Ahmad also noted that they will not be having full screenings during the first week of the release, as they are still doing some tests. "We will only be showing Avatar and Toy Story 3 on certain times during the week,"
However, he said that their next major 3D showing, Dreamwork's Megamind' will be shown throughout the day for the duration of its screening.
Ahmad has also said that they have invested heavily into the 3D glasses, which they will provide to their customers.
"They are not like the paper 3D glasses," he said, showing off the metal frames of what he claimed to be the latest models not used anywhere else in the region.
Costing almost a hundred dollars each, Ahmad said that the glasses contain security tags so that people cannot make off with them and that they will make sure that each one of them are returned after every showing.
The 3D showings will have an increased ticket price, of approximately 50 per cent above normal ticket prices.
The cheapest available tickets will be from Monday to Wednesday before 6.30 pm, at $6 per ticket which will go up to $9 per ticket in the evening.
For Thursdays and Fridays, they are priced at $8 before 6.30pm and $11 after. On Saturday, $9 before 6.30 pm and $12 after, and on Sunday, ticket prices are at $11 throughout the day but children's tickets are available at $6.-- Courtesy of The Brunei Times
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